Using Google Tag Manager with MarchingOrder Virtual Ceremonies

Using Google Tag Manager with MarchingOrder Virtual Ceremonies

Overview

MarchingOrder enables ceremony coordinators to integrate Google Tags to collect analytics from virtual ceremony site visitors. Google Analytics is a web analytics service that tracks site traffic and provides valuable user insights, which can help you understand and engage your audience better. Google Tag Manager allows you to manage tracking tags on your website without altering the site code. With Google Tag Manager, you can add or update Google Analytics, Google Ads, and other non-Google tags. If your school or university uses Google Analytics, we can integrate your MarchingOrder virtual ceremony site with your existing web data seamlessly.

Instructions

  1. Contact Your Google Analytics Account Manager:
    1. This individual is typically part of the marketing team at your school or university.
  2. Log in to MarchingOrder Virtual Portal:
    1. Access the virtual portal site at virtualportal.marchingorder.com.
  3. Input the Google Tag ID:
    1. Scroll to the bottom of the screen and enter the Google Tag ID in the "Google Tag Manager" section (see image below).
  4. Save and Publish:
    1. Select the Save and Publish to Live buttons at the top of the page.

For detailed assistance with Google Tag Manager, refer to Google's Tag Manager Help Center.